A City with a Soul

Featuring a plethora of cozy coffee shops and hip eateries, drawing fans of Baylor sports and Fixer Upper, and boasting an easy drive to Austin and Dallas/Ft. Worth, Waco is a small city that packs a big punch.

Local Flavor

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Baylor University
Home to about 20k students, Baylor is a Christian university that offers the community great public lectures, sports games, and fine arts performances of all kinds.
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Food Scene
Street tacos, breakfast tacos, hipster tacos – you name it, we got it (especially if it's tacos). And did we mention award-winning Texas BBQ? Only one word sums it up: "mmmmmmm."
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Coffee Break
​You'll find great coffee at Pinewood Coffee & Pub and numerous other quaint shops around town. Waco also boasts an award-winning distillery and a few craft breweries.

Outdoor Life

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Cameron Park
Our 416-acre urban park features 15 miles of hilly trails, picnic areas, a disc golf course, a zoo, and 100-ft. bluff views of the Brazos river. People travel from afar to enjoy our first-rate mountain biking and hiking!
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Farmers Market
Buy local and eat fresh! Come out on a Saturday morning (downtown) or Wednesday night (East Waco) and enjoy some live music, great food, handmade goods, and farm culture.
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Waco Riverwalk
Seven miles of well-lit concrete pathway loop around both sides of the Brazos river downtown, stretching from Cameron Park to Baylor University. It's a beautiful place to go for a run!

Tourist Spots

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Magnolia Market at the Silos
Chip and Jo definitely put Waco on the map! 30k tourists a week make the trek to central Texas to visit the  Magnolia Market Complex and experience the town behind HGTV's Fixer Upper.
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Waco Mammoth Site
If you want to see a Columbian mammoth herd in situ, you can either come to Waco Mammoth National Monument (recently declared part of the National Park System) or travel to Siberia. The choice is yours.

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Dr. Pepper Museum
In the late 1800's you could order a DP at Morrison's Soda Fountain by saying "shoot me a Waco." This museum commemorates Waco as the forever home of this popular beverage.