A city with a Soul

Featuring a plethora of cozy coffee shops and hip eateries, drawing fans of Baylor sports and Fixer Upper, and boasting an easy drive to Austin and Dallas/Ft. Worth, Waco is a small city that packs a big punch.
Learn more about all there is to see and do here.

local flavor

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Baylor University
Home to about 15k undergraduate students, Baylor is a Christian university that offers the community great public lectures, sports games, and performances of all kinds.

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Local Food Scene
Street tacos, breakfast tacos, hipster tacos – you name it, we got it.
Waco's Food Truck scene is booming, and the BBQ is out of this world. One word sums it up: "yum."


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Grab a drink with friends.
You'll find great coffee at Pinewood Coffee Roasters and numerous other quaint shops. Waco also boasts an award-winning distillery and two brand new craft breweries.

Tourist spots

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Magnolia Market at the Silos
Chip and Jo put Waco on the map! 30,000 tourists a week make the trek to central Texas to visit their popular home design store and experience the town behind HGTV's Fixer Upper.

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Waco Mammoth Site
If you want to see a Columbian mammoth herd in situ, you can either come to Waco Mammoth National Monument (declared a new unit of the National Park System by President Obama) or travel to Siberia.

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Dr. Pepper Museum
In the late 1800's you could order a DP at Morrison's Soda Fountain by saying "shoot me a Waco." This museum commemorates Waco as the home of this popular beverage.

outdoor life

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Cameron Park
Our 416-acre urban park features 15 miles of hilly trails, picnic areas, a disc golf course, a zoo, and 100-ft. bluff views of the Brazos river. People travel in from afar to enjoy our first-rate mountain biking and hiking!
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Waco Downtown Farmers Market
It's the 21st Century, and we're learning to buy local and eat fresh. Come out on a Saturday morning and enjoy some live music, great food, handmade goods, and farm culture.


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Waco Riverwalk
Seven miles of well-lit concrete pathway loop around both sides of the Brazos river downtown, stretching from Cameron Park to Baylor University.